"Our digital product Sterling required Stefan to define the tone-of-voice, create a value proposition, tagline, and if that’s not enough, he also helped organize our input and distil the who, why, what and how into short copy that our customers will find easy to read and understand. Not an easy task when you have four partners, all providing input. Stefan handled it like we knew he would, with grace, humour and intelligence. We couldn’t be happier.
Scott Christie, Partner at BLVD Agency
Through close collaboration with the partners of Toronto's BLVD agency, we developed the concept of Sterling and how to communicate their innovative new team alignment tool to the marketing leaders of large companies.
Once all the details were agreed to, I crafted the copy and flow for besterling.com