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Paper, plywood, aluminum

The landscape is peppered with promises of convenience. Answers to every challenge are just a phone call away. This study of 1-800 number billboard advertising takes those promises further, for better or for worse. Scaled down mini billboards are composed of an aluminum frame holding a scored plywood substrate. Scoring gives the impression through the wheat-pasted paper of the grids that many billboards used to put up the component ‘sheets’ of their images. The paper itself is wrinkled through the act of pasting – just like old billboards – and destined to weather and age.

36" x 10.5" (20 exciting designs)
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